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Rory Sutherland, vice chairman of Ogilvy UK, reveals how psychology trumps rational improvement in marketing, why the Uber map is a psychological moonshot, and how reframing perception creates more value than product improvement.
Rory Sutherland, vice chairman of Ogilvy UK, reveals how psychology trumps rational improvement in marketing, why the Uber map is a psychological moonshot, and how reframing perception creates more value than product improvement.