About this source
A practical guide to talking to customers and learning whether your business idea is good, without falling prey to false positives from polite or misleading feedback. Teaches founders how to ask questions that even their mom cannot lie about.
Frameworks extracted
12 totalENTdays
The Going-Through-The-Motions Diagnostic
Seven warning signs that your customer conversations are producing theater, not learning
PRODdays
The Signal Shorthand Note-Taking System
Capture customer emotions, behaviors, and commitments with a symbol-based system
COMdays
The Conversation Framing Formula
Set up meetings so people want to help you instead of pitching you
LEADweeks
The Learning Anti-Bottleneck System
Spread customer learning across your entire team to prevent one-person bias
STRdays
The Three Big Questions Method
Focus every conversation on the three questions that matter most right now
STRweeks
The Customer Segment Slicing Method
Narrow your customer segment until you know exactly where to find them
COMdays
Keeping It Casual
Remove formality to get honest answers through natural conversations
SALweeks
Commitment and Advancement
Measure customer interest through real commitments, not words
INNweeks
Digging Beneath Feature Requests
Uncover the real motivation behind what customers say they want you to build
SALdays
Anchoring Fluff
Convert vague generics and hypotheticals into concrete past behavior
SALdays
Deflecting Compliments
Treat compliments as noise and redirect conversations toward concrete facts
ENTdays
The Mom Test
Ask questions about their life so even your mom cannot lie to you