The Sneaky Language Tricks Cults Use to Influence You | Amanda Montell | TED

In the age of social media and wellness trends, the comments section is as good as a cult compound, says linguist and cultural commentator Amanda Montell. Using Taylor Swift's throng of devoted Swifties as her guide, she exposes three sneaky language tactics that cults use to influence us (for better or for worse), revealing why none of us are as cult-proof as we'd like to think. (Created in collaboration with ‪@ignite; Recorded at TEDNext 2025 on November 11, 2025)

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