About this source
A systematic guide to getting startup growth through 19 traction channels, featuring the Bullseye framework for identifying and focusing on the single best customer acquisition channel at each stage of company growth. Draws on interviews with 40+ founders of companies like DuckDuckGo, Mint, HubSpot, and Kayak.
Frameworks extracted
9 totalSALmonths
The Repeatable Sales Funnel
Design a customer-centric pipeline from lead generation through qualification to close
ENTongoing
The Three Phases of Traction
Match your growth strategy to your startup phase: validate, scale, then dominate
MKTmonths
Engineering as Marketing
Build free tools and microsites that generate leads as long-term marketing assets
MKTmonths
Viral Loop Engineering
Design, measure, and optimize the self-reinforcing cycle that turns customers into recruiters
MKTweeks
Traction Testing Methodology
Run cheap, fast, quantitative tests to find which channel can move the needle
MKTdays
The 19 Traction Channels Map
A complete taxonomy of every way a startup can acquire customers
STRmonths
The Critical Path
Define the fewest milestones needed to reach your traction goal and ignore everything else
ENTongoing
The 50 Percent Rule
Split time equally between building product and pursuing traction from day one
MKTweeks
The Bullseye Framework
Find your one best traction channel through systematic brainstorm, test, and focus