Book·2014
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
About this source
A practical handbook for designing, testing, and delivering value propositions that customers actually want, using structured visual tools like the Value Proposition Canvas integrated with the Business Model Canvas.
Frameworks extracted
7 totalINNongoing
The Invent-Improve Spectrum
Balance incremental improvements with breakthrough reinvention
STRdays
Seven Business Model Assessment Questions
Score your business model's structural strength on seven dimensions
MKTweeks
Customer Insight Discovery System
Six research techniques to understand what customers truly want
INNdays
Rapid Value Proposition Prototyping
Explore many directions cheaply before committing to one
ENTweeks
Hypothesis-Driven Testing with Test and Learning Cards
Structure experiments to systematically reduce business risk
ENTmonths
Three Kinds of Fit Progression
Move from paper fit to market fit to business model fit
STRdays
The Value Proposition Canvas
Map customer needs and your offering on one visual page