Stratapedia/Sources/Why People BuyWhy People BuyLouis CheskinBookWhy People Buyby Louis CheskinEditorial policyFormatBookYear—AuthorLouis CheskinFrameworks extracted0About this sourceReferenced for research on how colors and shapes drive consumer purchasing behavior, supporting the uniform visual code rule of the Franchise Prototype.Frameworks extracted0 totalNo frameworks have been extracted from this source yet.