Podcast·2025

Zero-Click Marketing & The Death of Growth Hacking: Insights from SparkToro CEO Rand Fishkin

by Rand Fishkin

Editorial policy
Format
Podcast
Year
2025
Author
Rand Fishkin
Frameworks extracted
2

About this source

Rand Fishkin discusses zero-click marketing, why growth hacking is dead, the power of brand building over performance marketing, and how personality-driven influence shapes B2B marketing.

Frameworks extracted

2 total
MKTmonths
The Niche Specialization Career Strategy
Become the absolute best at one weird specific thing to stand out
MKTmonths
The Zero-Click Marketing Strategy
Create value on platforms without requiring clicks to build brand authority