anchoring

What comes first warps perception of what comes next—sequence is a lever of influence.

State your number once with conviction, then stop — silence is the close

Triangulate your true market rate, then anchor the ask above target to create negotiation room

Create lasting change

First impressions set invisible anchors that shape every subsequent decision

Recognize and neutralize the numbers that silently steer your judgments

A six-step offer-counteroffer system that uses decreasing increments and precise numbers to get your target price every time.

Use anchoring, loss aversion, and framing to reshape your counterpart's perception of what is fair and possible.

Show the really expensive option first, get 'The Gasp,' then present your main offer as a relief.

Advertise something free or discounted as a decoy, then present a premium offer side-by-side that looks like an obvious better deal.