10frameworks
Showing 1–10 of 10
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Perceptual Contrast PrincipleIn-depth
What comes first warps perception of what comes next—sequence is a lever of influence.
The Silence-and-Number TechniqueIn-depth
State your number once with conviction, then stop — silence is the close
Market Anchoring Protocol
Triangulate your true market rate, then anchor the ask above target to create negotiation room
Anchoring
Create lasting change
Arbitrary Coherence
First impressions set invisible anchors that shape every subsequent decision
The Anchoring Effect Defense
Recognize and neutralize the numbers that silently steer your judgments
Ackerman Bargaining SystemIn-depth
A six-step offer-counteroffer system that uses decreasing increments and precise numbers to get your target price every time.
Bend Their Reality
Use anchoring, loss aversion, and framing to reshape your counterpart's perception of what is fair and possible.
Anchor Upsell Method
Show the really expensive option first, get 'The Gasp,' then present your main offer as a relief.
The Decoy Offer Strategy
Advertise something free or discounted as a decoy, then present a premium offer side-by-side that looks like an obvious better deal.