9frameworks
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The Comfortable Couch AlgorithmIn-depth
Replace volatile reward spikes with continuous micro-rewards to sustain user engagement indefinitely
The Hook Model for Habit-Forming Products
Trigger, action, variable reward, investment—the four-step cycle that builds product habits
The External-to-Internal Trigger Shift
How products graduate from needing notifications to living in users' minds
The Reverse Psychology Value Creation Technique
Make people want something by making it appear exclusive or forbidden
Habit Stacking Method
Link new habits to existing ones using the formula: After X, I will Y
The Psychological Solution HierarchyIn-depth
Solve problems with psychology before engineering for 10x cheaper results
NUDGES Checklist (iNcentives, Understand mappings, Defaults, Give feedback, Expect error, Structure complex choices)In-depth
Six principles for designing any decision environment effectively
The Habit Zone Framework
Plot frequency against utility to predict if a behavior becomes automatic
The Free Lunch Principle
Behavioral economics reveals exploitable patterns that create value for everyone