behavioral economics
Every framework tagged “behavioral economics”, across sources and categories.
28frameworks
Quality
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The Dyson-Sutherland Human-Centered Transport Design Model
Design transport systems that work for human psychology by applying behavioral science to complement engineering and economic approaches
Psycho-Logic: The Alchemy FrameworkIn-depth
Find magical solutions by abandoning naive logic in human affairs
The Behavioral Economics Marketing Toolkit
Leverage cognitive biases ethically to create genuine improvements in customer experience
The Psychological Reframing Engine
Transform perception to create value that product improvements cannot match
The Psychological Value Creation Model
Create enormous value by changing perception rather than changing the product itself
Psycho-Logic Decision Framework
Solve problems by understanding psychological reality not just logical reality
Asymmetric Value Creation
Find where small changes in context create disproportionate value shifts
Psychological Moonshot Framework
Solve expensive problems cheaply by changing perception rather than reality
The Perception-Reality Gap Principle
How something is packaged and presented changes what it actually is to the consumer
The Perceived Value Engineering Method
Change perception instead of reality to create value at a fraction of the cost
The Disproportionate Impact Principle
Small inexpensive changes often outperform massive strategic investments
The Bad Decision Taxonomy
Twelve systematic failure modes that produce catastrophic choices
The Perceived Value Reframe
Change perception, not reality, for greater impact at lower cost
The Disproportionate Impact Matrix
Tiny changes in user experience can outperform million-dollar strategic initiatives
The Psychological Reframing Method
Change perception, not reality, to solve most problems cheaply
The Reframing EngineIn-depth
Change perception rather than reality to transform value and experience
The Small Plates StrategyIn-depth
Constrain resources to force innovation and efficiency
Four Forces of ProgressIn-depth
Map the forces that drive and block every customer decision
The Scarcity Illusion Method
Use smaller plates to naturally constrain spending and drive innovation
Libertarian PaternalismIn-depth
Guide people toward better choices while preserving complete freedom to choose
Choice Architecture DesignIn-depth
Design decision environments that guide people toward better outcomes
Ulysses ContractIn-depth
Bind your future irrational self to better behavior in advance
Temporal Discounting and the Hyperbolic BrainIn-depth
We systematically undervalue the future because our brains discount rewards over time.
The Fear Appeal Formula
A four-step process to communicate stakes without fearmongering
Lollapalooza Effect Framework
Combining tendencies
Attention and Decision-Making Framework
Understanding the impact of attention on decision-making
Loss Aversion Framework
Understanding the impact of loss on decision-making
The Loss Aversion Attention Hack
Where you look determines whether you see opportunity or threat