35frameworks
Quality
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The 2x4 Test (Does It Blow You Away?)
A great business hits you in the head with a 2x4 — usually because one input in the equation is free or anomalous.
Shameless Cloning
You do not need original ideas to make money — copy proven models wholesale and don't change the working part.
Exit-Oriented Business Architecture
Architect the business for transferability from day one, not after the grind
Recurring Revenue Stability ScoreIn-depth
Quantify recurring vs. reoccurring revenue split before any acquisition decision
Technology Refresh Cycle Revenue
Exploit mandatory product replacement cycles to generate project revenue from existing accounts
Pump-Out as Loss-Leader for Repair Revenue
Every pump-out is a diagnostic appointment that generates same-day repair revenue at 50%+ margin
The Weider Flywheel
Magazines create demand, competitions create aspiration, supplements and equipment monetise it — each channel fuels the next.
The Three-Question Business Test
Before entering a market, ask: is it big and interesting, can we make it better, and is it a good business to be in?
Sell-Through Category Creation (Buy-to-Own)
Price a rental-only product to own instead, anchor it to content worth repeating, and let ownership pull the hardware market up with you.
License by Category, by Territory
Own the IP, operate nothing — license every brand to the best maker in each category and each market.
Trade Like a Software Company
High margin, near-total cash conversion, zero capex — a royalty business should be valued like SaaS, not retail.
Business Model Leverage TrifectaIn-depth
Build monopolies by combining network effects, zero marginal cost, and scale economies
Get to Better, Get to Scale
Technologies only flip incumbent markets once they cross the better threshold on price and performance.
Business Viability Litmus TestIn-depth
Three gates a business idea must pass before it's a real business
The Priestley-Carter Six Stage Entrepreneurial Journey Valuation Model
Navigate the six predictable stages of business growth from startup to unicorn while using valuation knowledge to make better decisions at each phase
The Business Model CanvasIn-depth
Describe, design, and reinvent any business model through nine interconnected building blocks
Customer Development Four-Step Search Process
Get out of the building and test your business model hypotheses before scaling
Blank and Dorf Four-Step Startup Search
Get out of the building and test your business model hypotheses before scaling
The Customer Development Model
Get out of the building and test your business model hypotheses before scaling
Customer Development Process
Get out of the building and test your business model hypotheses before scaling
The Utopian Business Model
Create a perfect world
Generic Competitive Strategies
Choose a competitive strategy
The Customer Development Process
Four iterative steps to find and validate a scalable business model before scaling the company
The Scalable Service ModelIn-depth
Transform custom services into standardized, teachable products that can run without you.
Business Model Design
A systematic evaluation of 17+ value capture models to choose or innovate the framework by which your venture extracts revenue from the value it creates for customers.
The Four Growth Limiters
Identify and design around the obstacles that cap your company's growth trajectory.
The Four Growth Factors
Design your business model around market size, distribution, high gross margins, and network effects.
The Cash Conversion Cycle
Accelerate how quickly cash flows through your business so growth generates cash instead of consuming it.
Business Model Flipbook
Combine five dimensions to discover and articulate your business model
Seven Business Model Assessment QuestionsIn-depth
Score your business model's structural strength on seven dimensions
Three Kinds of Fit Progression
Move from paper fit to market fit to business model fit
P-Type vs. S-Type Loonshots
Distinguish product innovations from strategy innovations to avoid blind spots
The Start Poor, Grow Rich Model
Bootstrap ruthlessly at the start, invest aggressively once you have traction
Platform Monetization Matrix
Four strategies for capturing value from platform interactions without killing network effects
The $100M Money Model
A deliberate sequence of offers that makes more profit from one customer than it costs to get and service many — in under 30 days.