Topic

challenger-brand

Every framework tagged “challenger-brand”, across sources and categories.

2frameworks
Quality
Showing 1–2 of 2
001
Counter-Position the Category
Don't fight the incumbent on their axis — define a brand-new category you can own and become its authority.
ongoing
→002
Repositioning the Competition
When no open position exists, create one by reframing the competitor who currently occupies the space in the prospect's mind.
months
→