6frameworks
Quality
Showing 1–6 of 6
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The Behavioral Economics Marketing Toolkit
Leverage cognitive biases ethically to create genuine improvements in customer experience
The Bad Decision Taxonomy
Twelve systematic failure modes that produce catastrophic choices
The Law of IrrationalityIn-depth
Master your emotional self by recognizing the biases that secretly govern your decisions
The Perceptual Bins Framework
Categorize life truths
The Psychology of Magic
Understanding the cognitive biases behind magic
The Behavioral Bias Defense System
Identify and counteract the cognitive biases that destroy investment returns