Topic

competitive positioning

Every framework tagged “competitive positioning”, across sources and categories.

8frameworks
Showing 1–8 of 8
001
Technology Adoption Life Cycle Strategy
Match your marketing strategy to the specific phase of technology adoption you are in
months
→002
The Ladder in the Mind
Prospects rank brands on mental ladders — know your rung before you choose your strategy.
weeks
→003
Strategic Group Mapping
Identify clusters of firms with similar strategies to find your competitive neighborhood
weeks
→004
The Deception DoctrineIn-depth
All strategic action is based on controlling what the opponent perceives
weeks
→005
Value Network AnalysisIn-depth
Map the context that shapes what a company can and cannot do
weeks
→006
Riding Waves of Change
Exploit industry transitions to seize new high ground before others adapt
months
→007
Creating the Competition
Position disruptive products at the intersection of an established market alternative and an inno...
weeks
→008
The Concentration Technique
Destroy confidence in competitor solutions while positioning your product as the answer
weeks
→