competitive positioning
Every framework tagged “competitive positioning”, across sources and categories.
8frameworks
Showing 1–8 of 8
001→002→003→004→005→006→007→008→
Technology Adoption Life Cycle Strategy
Match your marketing strategy to the specific phase of technology adoption you are in
The Ladder in the Mind
Prospects rank brands on mental ladders — know your rung before you choose your strategy.
Strategic Group Mapping
Identify clusters of firms with similar strategies to find your competitive neighborhood
The Deception DoctrineIn-depth
All strategic action is based on controlling what the opponent perceives
Value Network AnalysisIn-depth
Map the context that shapes what a company can and cannot do
Riding Waves of Change
Exploit industry transitions to seize new high ground before others adapt
Creating the Competition
Position disruptive products at the intersection of an established market alternative and an inno...
The Concentration Technique
Destroy confidence in competitor solutions while positioning your product as the answer