Topic

consumer psychology

Every framework tagged “consumer psychology”, across sources and categories.

9frameworks
Quality
Showing 1–9 of 9
001
Psycho-Logic: The Alchemy FrameworkIn-depth
Find magical solutions by abandoning naive logic in human affairs
weeks
→002
The Behavioral Economics Marketing Toolkit
Leverage cognitive biases ethically to create genuine improvements in customer experience
weeks
→003
The Perception-Reality Gap Principle
How something is packaged and presented changes what it actually is to the consumer
weeks
→004
The Irrational Value Creation Model
Target irrational human organs to build the highest-margin businesses
months
→005
The Four Horsemen Organ Map
Map tech giants to the human instincts they exploit for profit
weeks
→006
The Four Framework
Map big tech dominance to the four primal human instincts they exploit
weeks
→007
The Ladder in the Mind
Prospects rank brands on mental ladders — know your rung before you choose your strategy.
weeks
→008
Sensation TransferenceIn-depth
Understand how packaging, context, and framing secretly shape every judgment
weeks
→009
The Decoy Effect
Introduce an inferior option to make your preferred choice look irresistible
days
→