4frameworks
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Splatter It in Real Time
Don't hoard footage for one polished film nobody watches — release the raw process continuously and let people follow in real time.
Their Voice, Not the Perfect Explanation
Ship the expert's authentic, rough explanation instead of polishing to the "best possible" script — breadth and a real voice over distilled perfection.
Inbound vs. Outbound Marketing ParadigmIn-depth
Stop interrupting prospects — earn their attention by publishing content they want
The Shareworthy Framework
Create shareworthy content