7frameworks
Quality
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The Million Dollar Weekend Method
Validate your business idea with real paying customers in 48 hours, not months of planning
Job Hunting StrategyIn-depth
Five sources of insight for discovering unmet jobs in the wild
The Noncustomer AnalysisIn-depth
Your biggest growth opportunity is the people who refuse to buy from you
The Three Big Questions Method
Focus every conversation on the three questions that matter most right now
Keeping It Casual
Remove formality to get honest answers through natural conversations
Anchoring Fluff
Convert vague generics and hypotheticals into concrete past behavior
The Mom Test
Ask questions about their life so even your mom cannot lie to you