framing

What comes first warps perception of what comes next—sequence is a lever of influence.

Win converts to controversial ideas by building an airtight case without ever stating your conclusion

How something is packaged and presented changes what it actually is to the consumer

One frame, one issue--set the borders before the conversation begins

Redefine aging as a treatable disease to unlock funding, research, and solutions

Reframe every statement to start with 'you' instead of 'I'

Stop talking about what you want and start framing everything around what they want

What people expect to experience literally changes what they do experience

Shape decisions by controlling how options are presented

Use anchoring, loss aversion, and framing to reshape your counterpart's perception of what is fair and possible.