10frameworks
Showing 1–10 of 10
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Perceptual Contrast PrincipleIn-depth
What comes first warps perception of what comes next—sequence is a lever of influence.
Implicit Conclusion FrameworkIn-depth
Win converts to controversial ideas by building an airtight case without ever stating your conclusion
The Perception-Reality Gap Principle
How something is packaged and presented changes what it actually is to the consumer
Conversational FramingIn-depth
One frame, one issue--set the borders before the conversation begins
The Aging-as-Disease Reframe
Redefine aging as a treatable disease to unlock funding, research, and solutions
Comm-YOU-nication
Reframe every statement to start with 'you' instead of 'I'
The Desire Alignment Method
Stop talking about what you want and start framing everything around what they want
Expectation-Reality Shaping
What people expect to experience literally changes what they do experience
The Framing Effect Toolkit
Shape decisions by controlling how options are presented
Bend Their Reality
Use anchoring, loss aversion, and framing to reshape your counterpart's perception of what is fair and possible.