12frameworks
Quality
Showing 1–12 of 12
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Technology Adoption Life Cycle Strategy
Match your marketing strategy to the specific phase of technology adoption you are in
The Racecar Growth Framework
Break growth into engines, turbo boosts, lubricants, and fuel
The Fatal Pinch
Default dead plus slow growth plus no time equals company death
New-Market vs Low-End Disruption
Two distinct paths to disruptive growth: compete against nonconsumption or attack overserved customers at the bottom
The Noncustomer AnalysisIn-depth
Your biggest growth opportunity is the people who refuse to buy from you
Market Size-Organization Size Alignment
Match small organizations to small markets before they become big ones
Ways to Grow Innovation Matrix
Balance your innovation portfolio across four quadrants of risk and reward
The Struggle for Existence Resource ModelIn-depth
Match growth rate to resource constraints before constraints match you
High-Tech Market Development Model
Navigate five distinct phases of technology market evolution from early market through tornado to...
Chicken-or-Egg Launch Strategies
Eight proven strategies to solve the platform cold-start problem and reach critical mass
Network Effects Engine
Harness demand-side economies of scale where each new user increases value for all others
The Bullseye FrameworkIn-depth
Find your one best traction channel through systematic brainstorm, test, and focus