innovation

Growth is the key

Leveraging AI for business growth

Think of startup ideas as pairs

Build a Better Search Engine

Think Big

Do great work

Think differently

Follow your natural curiosity

Create, don't consume

Overcome fear of tedious tasks

Distinguish between high-risk, hypothesis-driven science and low-risk, incremental 'crank-turning...

Combine deep learning with emotional sensing to develop market intuition

Access deeper intelligence by quieting the analytical mind before acting

Occupy your conscious mind with a distraction and let your unconscious solve the problem

Uncover the real motivation behind what customers say they want you to build

Harness REM sleep's associative genius to solve problems your waking brain cannot

Leverage imagination and abstract thought as your primary competitive advantage

Create environments where people report mistakes freely and rethinking becomes routine

Test product changes with controlled experiments to know what actually works

Build the smallest thing that lets you start learning from real customers

Turn ideas into products, measure customer response, and learn whether to pivot or persevere

Use failure as a feature, not a bug, by treating each attempt as an experiment

Use bodily intuition and moments of awe as your primary creative decision-maker

Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.

Lead transformation by working with human nature, not against it

A systematic approach to increasing your rate of experimentation and failure, based on the

Share engineering talent, materials science, and manufacturing techniques across your companies

Design a radical future version to break mental constraints, then fold the best ideas back into the current product