11frameworks
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The Special-Interest Wedge
Enter through the practical, special-interest content the incumbents think is beneath them, then use that beachhead to open the category they left undefended.
Entry into New Businesses Framework
Enter new markets
Preemption Game Framework
Be first to market
New-Market vs Low-End Disruption
Two distinct paths to disruptive growth: compete against nonconsumption or attack overserved customers at the bottom
Disruptive Innovation Theory (Applied)In-depth
Shape your innovation into a disruption so incumbents are motivated to flee rather than fight
Market Type Analysis
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
Repositioning the Competition
When no open position exists, create one by reframing the competitor who currently occupies the space in the prospect's mind.
The D-Day Beachhead Strategy
Focus all forces on one niche to cross from early market to mainstream
The Chasm Crossing Strategy (D-Day Analogy)In-depth
Concentrate all resources on one niche beachhead to break into mainstream
Market Size-Organization Size Alignment
Match small organizations to small markets before they become big ones
D-Day Analogy / Beachhead StrategyIn-depth
Cross the chasm by concentrating all forces on a single niche market, dominate it, then expand ou...