7frameworks
Quality
Showing 1–7 of 7
001→002→003→004→005→006→007→
Bet Against the Founders on Adjacent MarketsIn-depth
Founders' conviction is a moat against their own blind spots — the adjacent market they dismiss is often the alpha
Disruption TAM Expansion ModelIn-depth
Reframe your market ceiling by quantifying demand the incumbent system suppressed
The Audience Awareness Pyramid
Match your ad hooks to where your audience sits on the awareness spectrum
The Product Plan: From MVBP to Market Expansion
Define the minimum product customers will pay for, validate it with real-world data, then map a versioned expansion strategy from beachhead dominance to adjacent markets.
The Noncustomer AnalysisIn-depth
Your biggest growth opportunity is the people who refuse to buy from you
Bowling Alley StrategyIn-depth
Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...
The Unification of Humankind Model
Scale impact by connecting your work to universal human orders