5frameworks
Quality
Showing 1–5 of 5
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The Unspoken Customer Desire Method
Discover what people deeply want but cannot articulate
The Articulation Gap Principle
People cannot articulate what they truly want -- you must discover it through testing
Market Segmentation & Beachhead Market Selection
A disciplined process for narrowing from hundreds of potential markets to one beachhead you can dominate, then expanding from that position of strength.
The Noncustomer AnalysisIn-depth
Your biggest growth opportunity is the people who refuse to buy from you
Mass Desire ChannelingIn-depth
Channel existing market desire onto your product instead of trying to create demand