8frameworks
Quality
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Smallest Viable Market Framework
Create change by serving the smallest group that can sustain your work
The Smallest Viable Market
Find the smallest group who would be devastated if your product disappeared
Ready, Fire, Aim
Iterative probing and learning in niche marketing
Whole Product +1
Adding value to commoditized products
The Bowling Pin Model
Cascade of niche markets
Bowling Alley Marketing
Niche-based marketing
Focus Strategy
Target a niche
The Otaku Strategy
Target the obsessives, not the masses — consumers with otaku are your sneezers, your evangelists, your engine of growth