paradigm shift

Turn skeptics into believers by surfacing the logic already living in their worldview

AI invents — making it the last invention and all retraining logic obsolete

Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone

Market boundaries are mental constructs, not physical constraints

The willingness to blow up your own business to advance the Cause

See your world as a collection of separate, fixable systems -- not one chaotic mass

Uncover the three to five hidden pieces of information that would completely change the negotiation if revealed.