product development

Customers hire products to do specific jobs; segment by the job, not by customer demographics

Define the minimum product customers will pay for, validate it with real-world data, then map a versioned expansion strategy from beachhead dominance to adjacent markets.

A five-step system for building irresistible offers: Dream Outcome, Problems List, Solutions List, Delivery Vehicles, then Trim and Stack.

Innovate by understanding the progress customers are trying to make

Let the athletes who use your product drive every innovation cycle

Innovate by finding new uses for old, well-understood technology

Close the gap between your marketing promise and the buyer's actual experience by delivering the ...

Create Something Beautiful

Create products that change the world

Create products with astounding ingredients

Find the intersection of your unique strengths and market demand

Invite your audience to make decisions and shape your brand so they feel ownership

When competition threatens survival, fix the product -- there is no shortcut

Hand-serve your first users obsessively to discover what millions will love

Build half a product, not a half-assed product, by starting at the core

Split time equally between building product and pursuing traction from day one

Design a radical future version to break mental constraints, then fold the best ideas back into the current product