recurring revenue

Exploit mandatory product replacement cycles to generate project revenue from existing accounts

Convert ad-hoc service customers into recurring-contract clients to stabilize lumpy business cash flow

Transform your founder-dependent business into a sellable asset

Price based on the value you deliver, not the cost of your time or materials

Lock in customers so that the cost of leaving exceeds the benefit of any alternative

Make it cost more to leave than to stay — waive the setup fee only if they commit long-term.

Give products or services free if customers commit to buying more over time — the easiest sale anyone can close.

Give an irresistible bonus for signing up for recurring billing — the bonus should be worth more than the first payment.