38frameworks
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Share the Idea to Stay in Front
Secrecy is a tax on speed — the founders who win say the idea out loud and then outrun everyone to build it.
The Builder-Seller DualityIn-depth
Unite building and selling—in one person or two founders—to create an unstoppable venture
The Organic Startup Method
Build what you need, then discover it is a company
The Three Startup Essentials
Start with good people, make something customers want, and spend as little as possible
The Collison Installation Method
Convert interest into adoption instantly by setting up users on the spot
The Contained Fire Strategy
Dominate a tiny market before expanding to conquer larger ones
The Unscalable Launch PlaybookIn-depth
Do things that don't scale to get your startup off the ground
The Stealth Mode Launch Strategy
Don't tell anyone until you've done the work — silence protects ideas from premature death
The Talent Density Imperative
A company is just a group of people — make that group exceptional
The 100-Hour Work Advantage
Simple math: double the hours, double the output over competitors
The Blitzscaling DoctrineIn-depth
Prioritize speed over efficiency when the market rewards first movers
Spin-Off Framework
New firms from old
Disruptive Innovation Theory (Applied)In-depth
Shape your innovation into a disruption so incumbents are motivated to flee rather than fight
Market Type Analysis
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
The Pivot
When customer validation fails, change direction based on what you learned rather than pressing forward on a broken plan
Customer Validation
Prove you have a repeatable and scalable sales process by getting customers to actually buy
Customer DiscoveryIn-depth
Get out of the building to test whether your hypotheses about customers and their problems are correct
The Customer Development Process
Four iterative steps to find and validate a scalable business model before scaling the company
BlitzscalingIn-depth
Prioritize speed over efficiency in the face of uncertainty to build dominant companies.
Get Users
Focus on users
Barriers to Entry
Protect your startup
Technology as Leverage
Multiply value
Small Groups and Selectivity
Small groups can be more effective than large ones
The All-In Framework
Go all-in
The Lean Funding Framework
Raise enough money
The Bad Location Framework
Choose a startup-friendly location
The Single Founder Framework
Avoid solo founding
Growth Trajectory Framework
Growth matters
Evolutionary Idea Framework
Ideas evolve
Growth Constraint Framework
Optimize for growth
Startup Growth Framework
Growth is the key
The All-Consuming Nature of Startups
Startups take over your life
Counterintuitive Startup Success
Trust users, not instincts
Vector
Think of startup ideas as pairs
Manual
Do it yourself
Default Alive or Default Dead
Know thy fate
Relentlessly Resourceful
Adapt & overcome
Schlep Blindness
Overcome fear of tedious tasks