14frameworks
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Upstream/Downstream Marketing Metaphor
Focus on your core message before channels and tactics
Iterative Decision Making
Making small, reversible decisions that move toward the goal without over-committing, allowing continuous assessment and adjustment as new information emerges
The Bilateral Principle of Application
Use the enemy's strength against them
Sow Uncertainty and Panic Through Acts of Terror: The Chain-Reaction Strategy
Create chaos
Dominate While Seeming to Submit: The Passive-Aggression Strategy
Create hidden aggression
Destroy From Within: The Inner-Front Strategy
Create internal destruction
Penetrate Their Minds: Communication Strategies
Influence minds
Take Small Bites: The Fait Accompli Strategy
Create gradual change
Give Your Rivals Enough Rope to Hang Themselves: The One-Upmanship Strategy
Create self-destruction
Seem to Work for the Interests of Others While Furthering Your Own: The Alliance Strategy
Create alliances
Deny Them Targets: The Strategy of the Void
Create emptiness
Mutually Assured Destruction
Deterrence can be a powerful strategy
Two-Front War
Fighting on multiple fronts can be challenging
Asymmetric Warfare
Unconventional tactics can be effective