urgency

Map your tasks by importance and urgency to understand why you procrastinate on what matters most

ELU

Four external forces — scarcity, urgency, bonuses, and guarantees — that multiply the perceived value and desirability of your core offer without changing the offer itself.

Embracing Urgency

Confronting Death

Create urgency by eliminating retreat and forcing total commitment

Use awareness of death to cut through noise and commit fully to what matters

Confront death to unlock fearless, purposeful living

Use the awareness of death to fully inhabit life

A four-step process to communicate stakes without fearmongering

Create urgency

Make decisions with a sense of urgency

Construct a compelling offer with the right promise to the right audience at the right time

Stop fixating on old wounds and address what actually threatens your progress

As you age, the price someone must pay you to delay an experience rises toward infinity.

Treat every actualized moment as permanently rescued from the passing of time

Create large uninterrupted time blocks, build urgency, and work to 100% completion.

Set impossible deadlines to transform wild ideas from insane to merely very late

All-hands crisis bursts with extreme deadlines to compress months of work into days