9frameworks
Showing 1–9 of 9
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The Seven Parameters of ValueIn-depth
Articulate value in all seven dimensions VITO cares about, not just price
The Business Model CanvasIn-depth
Describe, design, and reinvent any business model through nine interconnected building blocks
The Three Levels of Customer Problems
Address the external problem customers describe, the internal frustration driving them, and the philosophical injustice they feel
The Three Levels of ProblemIn-depth
External, internal, and philosophical problems unlock deeper customer connection
Job-Based Experience DesignIn-depth
Build a resume of experiences that gets your product hired every time
The Elevator TestIn-depth
A two-sentence positioning formula that forces clarity on target customer, competition, and diffe...
Competitive Positioning CompassIn-depth
Navigate four domains of competitive value to position your product correctly for each stage of m...
The Offer You Can't Refuse
Construct a compelling offer with the right promise to the right audience at the right time
Give Them the Fish
Sell the outcome your customers want, not the process of getting there