Buy X Get Y Free Offer
Reframe your pricing so that 'free' appears in the offer — same price, dramatically more customers.
Instead of selling three items at $10 each, sell one for $30 and give two free. Same price, but the 'free' framing attracts far more customers. The more free stuff and the higher its value, the more compelling the offer. Raise prices before giving stuff away to preserve profits. Free items can be different from the paid item. This approach works better when free stuff exceeds paid stuff — buy 2 get 10 free beats buy 10 get 2 free.
- Raise prices BEFORE giving stuff away to preserve profits
- Free items can be different from paid items
- More free stuff exceeding paid stuff is more compelling
- Rather than offering a percentage discount, try Buy 1 Get X Free — the word 'free' drives more interest
- Prepaid customers keep buying — do not stop making offers to them
- Raise Your PricesActually raise your prices before building the free bundle. Do not fabricate a higher price. New customers will come in on this offer anyway and will not know previous pricing.WarningIf you collect a full year of payments in a month, you MUST budget to deliver for the full year. Do not spend the cash on personal items.
- Design Your Free BundleDecide what customers get for free. It can be more of the same or entirely different products. Test what converts best — more free cheaper things can outperform fewer free expensive things.Pro tipTry adding free items that are different but complementary. Buy 1 shirt, get 3 pairs of socks free can outperform buy 1 shirt get 1 shirt free.
- Structure for Maximum PerceptionMaximize the ratio of free to paid. Three tiers of the same 18-month commitment: Buy 12 Get 6 Free (good), Buy 9 Get 9 Free (better), Buy 6 Get 12 Free (best). The third is most compelling because it has the most free stuff.Pro tipFor fast cash from existing recurring customers, make this offer but cap it at 10% of your customer base to protect cash flow.
Normal price was $200 per pair. They restructured to sell 1 pair for $600 and give 2 pairs free. Same $600 total for 3 pairs, but the free framing transformed customer acquisition.
Three ways to frame the same $1,800 commitment: Buy 12 Months Get 6 Free, Buy 9 Get 9 Free, or Buy 6 Get 12 Free. All cost the same and last the same duration.
Hormozi observed the Boot Factory in Nashville grow dramatically by selling one pair of boots for $600 and giving two pairs free, when the normal price was $200 per pair. Same total price, but the free framing transformed their customer acquisition.