About this source
The fourth book in the $100M series, teaching entrepreneurs how to design deliberate sequences of offers — attraction, upsell, downsell, and continuity — that maximize how many customers you get, how much they pay, and how fast they pay. The goal: make more profit from one customer than it costs to get and service many, removing cash as a growth constraint.
Frameworks extracted
16 totalSALmonths
Waived Fee Offer Model
Make it cost more to leave than to stay — waive the setup fee only if they commit long-term.
SALmonths
Continuity Discount Offer System
Give products or services free if customers commit to buying more over time — the easiest sale anyone can close.
SALmonths
Continuity Bonus Offer System
Give an irresistible bonus for signing up for recurring billing — the bonus should be worth more than the first payment.
SALdays
Feature Downsell Process
Take something away, lower the price, ask 'how about now?' — never offer the same thing for cheaper.
SALmonths
Trial With Penalty Downsell
Start for free, but pay penalties if you don't meet the criteria — turning 'no' into 'let me try.'
SALdays
Payment Plan Downsell Process
When they say no to the price, change how they pay — not what they get.
SALmonths
Rollover Upsell Strategy
Credit previous purchases toward your next offer — turning past spending into future buying power.
SALdays
Anchor Upsell Method
Show the really expensive option first, get 'The Gasp,' then present your main offer as a relief.
SALdays
Menu Upsell System
Combine unselling, prescription, A/B selling, and card-on-file to guide customers to exactly what they need.
SALdays
The Classic Upsell Method
Solve the next problem the moment your customer becomes aware of it — because you can't have X without Y.
SALmonths
Pay Less Now or Pay More Later Offer
Give people a choice to pay full-price later or pay a discounted price now — removing all risk while maximizing upfront cash.
SALmonths
Buy X Get Y Free Offer
Reframe your pricing so that 'free' appears in the offer — same price, dramatically more customers.
SALmonths
The Decoy Offer Strategy
Advertise something free or discounted as a decoy, then present a premium offer side-by-side that looks like an obvious better deal.
MKTmonths
The Giveaway Offer System
Advertise a Grand Prize to generate massive lead flow, then convert everyone else with a promotional offer.
SALmonths
Win Your Money Back Offer
Customers pay now, and if they meet defined criteria, they get their money back — turning risk into a competitive advantage.
SALmonths
The $100M Money Model
A deliberate sequence of offers that makes more profit from one customer than it costs to get and service many — in under 30 days.