Delivery Cube Framework
The Delivery Cube is Hormozi's framework for systematically varying how solutions are delivered to customers. It provides a multi-dimensional matrix of delivery options that allows entrepreneurs to create multiple product variations from the same core solution. By changing the delivery vehicle rather than the solution itself, businesses can create different tiers, price points, and offer structures without fundamentally changing what they do.
The cube has several dimensions: the ratio (1:1 personal, small group, or 1:many at scale), the level of client involvement (do-it-yourself, done-with-you, or done-for-you), the medium (in-person, phone, email, chat, online platform), the format (live/synchronous vs. recorded/asynchronous), and the frequency/duration. Each combination creates a different product with different cost structures, scalability, perceived value, and price points.
This framework is particularly powerful because it shows that a single area of expertise can generate dozens of distinct products. A weight loss expert who only offers 1:1 coaching can use the Delivery Cube to create group programs, online courses, mobile apps, meal delivery services, or community platforms -- all solving the same problem but through different delivery vehicles.
- The delivery vehicle is independent of the solution -- the same solution can be delivered in dozens of different ways, each creating a different product.
- Moving along each dimension of the cube changes the cost structure, scalability, perceived value, and price point of the product.
- Done-for-you is the easiest to sell and hardest to deliver; DIY is the hardest to sell and easiest to deliver -- choose strategically.
- Live and in-person delivery commands the highest prices but has the lowest scalability; recorded and digital has the highest scalability but the lowest perceived value.
- The ideal offer often combines multiple delivery vehicles (e.g., recorded training + live group calls + 1:1 check-ins) to balance value perception and operational efficiency.
- List Your Core SolutionsWrite out every solution from your Offer Creation Process that you plan to include in your offer.
- Map Each Dimension for Each SolutionFor each solution, consider all delivery options: 1:1 vs. group vs. 1:many; DIY vs. DWY vs. DFY; in-person vs. virtual; live vs. recorded; daily vs. weekly vs. monthly.
- Select the Optimal Delivery VehicleChoose the delivery vehicle that best balances perceived value, cost of fulfillment, and scalability for your current business stage. Early-stage businesses may lean toward higher-touch (1:1, done-for-you); scaling businesses shift toward leveraged models (group, done-with-you, digital).
- Create Tiered OfferingsUse different positions on the cube to create multiple tiers (e.g., DIY course at $500, DWY group program at $2,000, DFY service at $10,000) that serve different customer segments from the same core expertise.
A fitness expert uses the Delivery Cube to create five products from one expertise: (1) DIY app with recorded workouts ($29/mo, 1:many, recorded); (2) Group training program ($299/mo, small group, live, in-person); (3) Online coaching with weekly check-ins ($500/mo, 1:1, virtual, live); (4) VIP in-person personal training ($2,000/mo, 1:1, live, in-person); (5) Corporate wellness program ($10,000/quarter, 1:many, DWY, in-person + virtual). Same expertise, five distinct products.
A marketing agency uses the cube to offer: DIY training course ($997), done-with-you group coaching ($3,000/mo), and done-for-you full service ($10,000/mo). Each tier attracts a different customer segment based on budget, time availability, and preference for involvement.
Hormozi developed the Delivery Cube after observing that many entrepreneurs felt stuck because they only knew how to deliver their solution one way (usually 1:1). By mapping out all possible delivery dimensions, he helped them see that they had a vast product portfolio hiding inside their existing expertise. This unlocked new revenue streams, improved margins, and enabled scaling without proportionally increasing labor.