MAGIC Naming Formula
The MAGIC Naming Formula is Hormozi's five-component system for creating offer names that attract the right prospects, communicate value, and differentiate from competitors. MAGIC stands for Magnet (the reason why / attention-grabber), Avatar (who it is for), Goal (the dream outcome), Interval (the time frame), and Container (the word that packages it all -- challenge, blueprint, bootcamp, etc.). Each component addresses a different psychological trigger that makes prospects engage with the offer.
Naming is positioned not as a trivial final step but as a critical conversion lever. Hormozi argues that the same offer with a different name can generate 2x, 3x, or even 10x the response rate. Proper naming ensures that the right prospects self-select, the wrong prospects self-exclude, and the promise feels specific and achievable rather than generic.
The formula also provides a systematic method for refreshing offers that have fatigued in a market. Rather than changing the core offer (which is operationally expensive), businesses can simply rename it using different MAGIC components. A 'Six-Week Lean Challenge' becomes a '42-Day Stress Release Vacation' -- same core service, entirely different wrapper that attracts fresh attention.
- The name of an offer directly determines how well advertising converts, how many cold outreach responses you get, and how much organic engagement you receive.
- You do not need to use all five MAGIC components -- three to five typically creates the optimal balance between specificity and brevity.
- Changing the name is the cheapest and fastest way to refresh a fatigued offer without changing the underlying product or service.
- Rhyme and alliteration make names more memorable, but should not be forced -- they are optional enhancers.
- Name every sub-element and bonus in your offer using the same formula to increase perceived value of each component.
- Create the Magnet (Reason Why)Start with a word or phrase that grabs attention and provides a reason for the offer. Examples: 'Free,' '88% Off,' 'Grand Opening,' 'New Year,' 'Back to School,' 'Anniversary.' This can be seasonal, event-based, or promotional. Any reason is valid -- the key is that it provides a 'why now' hook.
- Announce the AvatarCall out your ideal customer by name, demographic, location, or identity. Examples: 'Bee Cave Dentists,' 'Rolling Hills Moms,' 'Busy Brooklyn Executives,' 'Retired Athletes.' The more specific, the higher the conversion among that audience. In local markets, use hyper-local area names rather than city names.
- Specify the Goal (Dream Outcome)State the desired result in vivid, concrete terms. Examples: 'Celebrity Smile,' 'Pain-Free,' 'First Client,' 'Double Your Profits,' 'Little Black Dress Ready,' 'Six-Pack.' Use emotional or aspirational language.
- Include the Interval (Time Frame)Provide a time frame that sets expectations. Examples: '6 Weeks,' '21 Days,' '90 Minutes,' '12 Months.' The time frame makes the promise tangible and adds urgency. Caution: some advertising platforms restrict quantifiable claims paired with specific time frames.
- Select a Container WordWrap the offer in a container word that signals it is a comprehensive package, not a single item. Examples: 'Challenge,' 'Blueprint,' 'Bootcamp,' 'Intensive,' 'Incubator,' 'Masterclass,' 'System,' 'Accelerator,' 'Sprint,' 'Deep Dive,' 'Transformation,' 'Reset,' 'Shortcut,' 'Hack.' The container word communicates that multiple elements are bundled together.
Using the MAGIC formula: 'Free [Magnet] Lean-By-Halloween [Goal + Interval] Six-Week Challenge [Interval + Container].' Another: '88% Off [Magnet] 12-Week [Interval] Bikini Blueprint [Goal + Container].' Another: 'Lakeway Moms [Avatar] 21-Day [Interval] Mom Makeover [Goal] System [Container].' Each name attracts a specific audience, communicates the outcome, sets a time frame, and packages it as a comprehensive program.
'5 Clients in 5 Days [Goal + Interval] Agency Blueprint [Avatar + Container].' '7-Figure [Goal] 12-Week Intensive [Interval + Container].' 'Fill Your Gym in 30 Days [Goal + Interval] (Free!) [Magnet].' Each name follows the formula and targets a specific business owner with a specific outcome in a specific timeframe.
Hormozi developed the MAGIC formula from his experience running marketing campaigns across hundreds of local and national businesses. He noticed that businesses often had excellent offers that underperformed simply because the name was generic, confusing, or failed to communicate the specific value. By testing thousands of naming variations, he identified the five components that consistently appeared in high-performing offer names and codified them into the MAGIC acronym.