STRATEGYMonths to result

Dog-leg Approach

Escape direct paths by moving to new positions

Problem it solves

unclear strategic direction

Best for

Individuals and organizations seeking innovative solutions to complex problems, particularly those who are open to unconventional approaches and willing to invest time in exploring new possibilities.

Not ideal for

Those who require immediate, straightforward solutions or are constrained by rigid thinking or limited resources.

Overview

Why this framework exists

The Dog-leg Approach is a thinking strategy that involves moving away from a direct path to a goal and instead, taking a detour to a new position, from which it becomes easier to reach the destination. This approach requires flexibility, creativity, and a willingness to challenge assumptions. By adopting a dog-leg approach, individuals and organizations can escape the limitations of traditional thinking and find novel solutions to complex problems. The key insight is that the most effective path to a goal may not be the most obvious one, and that sometimes, taking a step back or moving in a different direction can ultimately lead to greater success.

Core principles

3 total
  1. The most effective path to a goal may not be the most obvious one.
  2. Sometimes, taking a step back or moving in a different direction can ultimately lead to greater success.
  3. Flexibility and creativity are essential for finding novel solutions to complex problems.

Steps

4 steps
  1. Identify the Goal
    Clearly define the objective or problem to be solved. Consider the context, constraints, and desired outcomes. Be specific about what you want to achieve and why it matters.
    Pro tipTake the time to understand the root cause of the problem, rather than just its symptoms.
    WarningAvoid being too narrow or rigid in your definition, as this can limit your ability to explore alternative solutions.
  2. Assess the Direct Path
    Evaluate the most obvious approach to achieving the goal. Consider the potential obstacles, challenges, and limitations of this path. Be honest about the potential drawbacks and risks.
    Pro tipSeek input from others to gain diverse perspectives and identify potential blind spots.
    WarningBe cautious of groupthink or relying too heavily on conventional wisdom.
  3. Explore Alternative Positions
    Brainstorm and explore alternative positions or approaches that could lead to the goal. Consider unconventional or innovative solutions. Be open to wild or impractical ideas, as these can often lead to breakthroughs.
    Pro tipUse techniques like mind mapping or reverse brainstorming to generate a wide range of possibilities.
    WarningAvoid self-censoring or dismissing ideas too quickly, as this can stifle creativity.
  4. Select a New Position
    Choose a new position or approach that seems promising. Consider the potential benefits, risks, and challenges of this new path. Be willing to take calculated risks and experiment with new approaches.
    Pro tipDevelop a clear plan for implementing the new approach, including milestones and metrics for success.
    WarningBe prepared to adapt and adjust the plan as needed, based on feedback and results.

Checklist

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Examples

2 cases
The Salesman's Mistake

A salesman deliberately made a mistake when dealing with a major client, in order to demonstrate the company's ability to correct errors and provide excellent customer service. This unconventional approach led to the client being impressed and ultimately, the salesman securing the order.

OutcomeThe salesman was able to build trust and credibility with the client, leading to a successful outcome.
Edward de Bono, Teach Yourself To Think
The Irishman's Directions

An Irishman, when asked for directions, replied, 'If I was going there, I would not start from here.' This anecdote illustrates the importance of reassessing one's starting point and being willing to take a different route to achieve a goal.

OutcomeThe Irishman's response encouraged the person to think creatively about their journey and consider alternative routes.
Edward de Bono, Teach Yourself To Think

Common mistakes

3 traps
Insufficient Exploration
Failing to adequately explore alternative positions or approaches can lead to missed opportunities and a lack of innovative solutions. This can result in stagnation and a lack of progress towards the goal.
Inflexibility
Being too rigid or inflexible in one's thinking can prevent the adoption of a dog-leg approach. This can lead to a narrow focus on a single solution, rather than considering a range of possibilities.
Lack of Creativity
A lack of creativity or imagination can limit the ability to generate innovative solutions. This can result in a reliance on conventional or obvious approaches, rather than exploring new and unconventional paths.

Origin story

How this framework came to be

The concept of the Dog-leg Approach is inspired by the story of an Irishman who, when asked for directions, replied, 'If I was going there, I would not start from here.' This anecdote highlights the importance of reassessing one's starting point and being willing to take a different route to achieve a goal. The Dog-leg Approach has been applied in various contexts, including business, where it can be used to develop innovative marketing strategies or improve customer service.

Source

Traced to primary
Source · BOOK
Teach Yourself To Think
Edward de Bono · 2020
Open source →

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