STRATEGYMonths to result

GPS (Gameplan, People, System)

Buy or grow a business predictably and less painfully: set the gameplan, surround yourself with people, run the system.

Problem it solves

Buy or grow a business predictably and less painfully: set the gameplan, surround yourself with people, run the system.

Best for

Operators who have decided to buy or scale a business and need a structure for doing it repeatably.

Not ideal for

People still deciding whether ownership is for them, or seeking a hands-off financial product.

Overview

Why this framework exists

Contrarian Thinking's operating structure, stated in Sanchez's own voice. GAMEPLAN sets the vision for the company, the life and the team. PEOPLE surrounds the owner with operators, deal scouts, capital partners and advisers who have actually bought and scaled businesses. SYSTEM is the operating manual: how to find, finance, fix, buy and scale. The stated purpose is to make acquisition predictable, consistent, profitable and less painful.

Core principles

4 total
  1. Gameplan: set the vision for the company, the life and the team
  2. People: surround yourself with those who have actually bought and scaled
  3. System: how to find, finance, fix, buy and scale
  4. Predictable and less painful beats heroic

Checklist

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Origin story

How this framework came to be

Codified as Contrarian Thinking scaled from a newsletter into a media-and-capital business, and used as the spine of the education Sanchez sells to would-be acquirers. The company reports 9 figures of revenue across dozens of businesses and over a million weekly readers.

Source

Traced to primary
Source · ESSAY
About | Contrarian Thinking
Codie Sanchez
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