ENTREPRENEURSHIPMonths to result

The R.I.C.H. Method

Four phases — Research, Invest, Command, Harness — for buying an ordinary business and making it pay.

Problem it solves

Four phases — Research, Invest, Command, Harness — for buying an ordinary business and making it pay.

Best for

First-time buyers acquiring an existing cash-flowing small business rather than founding a startup.

Not ideal for

Anyone wanting passive income with no operating involvement, or founders whose edge is genuinely a novel product.

Overview

Why this framework exists

Sanchez's core acquisition sequence, laid out across Main Street Millionaire. RESEARCH clarifies which business fits your skills, risk appetite and required pay, and how to find motivated sellers. INVEST puts real skin in the game without ever risking bankruptcy — seller financing does much of the work. COMMAND installs systems and metrics so you do not accidentally buy yourself a job. HARNESS covers growth, management, scaling and exit.

Core principles

4 total
  1. Buy an existing business with proven cash flow instead of starting from zero
  2. Skin in the game, but never a bet that can bankrupt you
  3. Systems and metrics before sweat — otherwise you have bought a job
  4. Roughly 60% of small businesses sell with some seller financing

Checklist

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Origin story

How this framework came to be

Sanchez spent ~15 years in finance (Vanguard, State Street, Goldman Sachs, First Trust) before buying a laundromat for about $100k that threw off roughly $67k a year. She codified the repeatable sequence into R.I.C.H. after running it across a portfolio that reached 24 Main Street businesses.

Source

Traced to primary
Source · BOOK
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses
Codie Sanchez · 2024
Open source →