LAPS: The Weekly Sales Rhythm
Run weekly Leads, Appointments, Presentations and Sales as your core growth metric
LAPS is the sales sub-rhythm inside CHAOS: Leads, Appointments, Presentations, Sales. You 'do your weekly laps' by measuring how many leads you generated, how many appointments you booked, how many presentations you delivered, and how many sales you closed — then asking how to improve each number. It turns selling from a vague push into a four-stage funnel you can inspect and tune week over week. Priestley pairs it with CHAOS: get the Concept, Audience and Offer right, then run LAPS relentlessly and the business rapidly reaches $10k a month or dies quickly enough to free you for the next idea.
- Selling is a four-stage funnel, not a single act
- What you measure weekly, you improve
- Volume of activity compounds into revenue
- A tight cadence surfaces the weakest stage
- Generate LeadsProduce new potential customers each week through outreach, content, or referrals.
- Book AppointmentsConvert leads into scheduled conversations — calls, Zooms, or meetings.
- Deliver PresentationsPresent your value clearly in each appointment.Pro tipReuse a tight, repeatable pitch so quality doesn't vary.
- Close SalesAsk for and close the sale at the end of the presentation.
- Review and tune weeklyInspect all four numbers each week and pick the weakest stage to improve.WarningImproving only closing while leads stay flat caps total growth.
Priestley: 'When we're getting our first 10 grand, it's CHAOS, LAPS — concept, audience, offer, sales; leads, appointments, presentation, sales. Are we able to smash out activity?' He says he's never seen a business run its weekly laps and not rapidly hit $10k/month.
Taught by Daniel Priestley as the sales engine within his CHAOS first-$10k framework.