Pillar II: Speed
Increase sales conversions
Pillar II: Speed focuses on increasing sales conversions by contacting leads quickly and responding promptly to their inquiries. This includes using speed to first contact, speed to first appointment, and speed of response.
- Contact leads quickly to increase sales conversions
- Respond promptly to lead inquiries
- Use speed to increase sales conversions
- Contact leads within 60 secondsContact leads within 60 seconds of their inquiry to increase sales conversions.Pro tipUse software to automate the lead response processWarningBe careful not to come across as too aggressive
- Respond promptly to lead inquiriesRespond promptly to lead inquiries to increase sales conversions.Pro tipUse messaging services to respond quickly to leadsWarningBe careful not to sacrifice quality for the sake of speed
Increased sales conversions
The author saw a significant increase in sales conversions after implementing the speed framework.
OutcomeIncreased sales conversions
Not contacting leads quickly
Not contacting leads quickly can lead to low sales conversions.
Not responding promptly to lead inquiries
Not responding promptly to lead inquiries can lead to low sales conversions.
The author discovered the importance of speed when they saw a significant increase in sales conversions after implementing a speedy lead response system.
Source · BOOK
$100M Playbook Lead Nurture How to get more leads to