Volume
Increase show rates with high-volume outreach
Volume is a strategy to increase show rates by reaching out to leads multiple times and in multiple ways. The strategy is based on the principle that the more times you reach out to leads, the more likely they are to show up and close deals.
- The more times you reach out to leads, the more likely they are to show up and close deals.
- Multiple channels of outreach increase effectiveness.
- Consistency and persistence are key to success.
- Determine the outreach channelsDetermine the channels to use for outreach, such as phone, email, or text.Pro tipMake sure the channels are relevant to the lead's preferences and interests.WarningAvoid using too many channels or being too spammy.
- Create an outreach scheduleCreate a schedule for outreach, such as calling leads multiple times a day or sending emails at specific times.Pro tipMake sure the schedule is consistent and persistent.WarningAvoid being too aggressive or pushy in outreach.
- Track and measure effectivenessTrack and measure the effectiveness of the outreach efforts.Pro tipUse data and analytics to determine the effectiveness of the outreach efforts.WarningAvoid not tracking or measuring the effectiveness of the outreach efforts.
An insurance company reaches out to leads multiple times a day through phone, email, and text.
A weight loss company creates a schedule for outreach, calling leads multiple times a week and sending emails at specific times.
The concept of Volume was developed by Alex Hormozi, who found that reaching out to leads multiple times and in multiple ways increased show rates and close rates. The strategy is based on the principle that the more times you reach out to leads, the more likely they are to show up and close deals.