Repeat What Worked
Consistency is key
The Repeat What Worked framework involves repeating successful marketing strategies and tactics to achieve consistent results. This approach recognizes that people need to see things multiple times before they take action.
- Consistency is key to achieving long-term results
- People need to see things multiple times before they take action
- Repeating successful strategies and tactics builds momentum
- Avoid changing tactics too frequently, as this can create confusion and inconsistency
- Continuously monitor and evaluate results to refine and improve the approach
- Identify successful strategies and tacticsDetermine which marketing strategies and tactics have been successful in the past and are worth repeating.Pro tipUse data and analytics to inform the decisionWarningAvoid relying on intuition or guesswork
- Repeat successful strategies and tacticsRepeat the successful strategies and tactics identified in step 1, using a consistent and persistent approach.Pro tipUse a schedule or calendar to plan and track the repetitionWarningAvoid changing tactics too frequently, as this can create confusion and inconsistency
- Monitor and evaluate resultsContinuously monitor and evaluate the results of the repeated strategies and tactics, refining and improving the approach as needed.Pro tipUse data and analytics to inform the evaluationWarningAvoid becoming complacent or stagnant
A business uses the Repeat What Worked framework to consistently post engaging content on social media, resulting in increased followers and engagement.
A marketer uses the Repeat What Worked framework to send regular newsletters to subscribers, resulting in increased open rates and click-through rates.
The Repeat What Worked framework was developed as a way to create consistency and persistence in marketing efforts. By repeating successful strategies and tactics, entrepreneurs and marketers can build momentum and achieve long-term results.