Scorecard Marketing Framework
Measure & Improve
The Scorecard Marketing Framework is a structured approach to creating and using scorecards to improve marketing and business results. It involves identifying the key areas of life that a business can improve, scoring oneself in those areas, and using the results to inform marketing and sales efforts.
- Identify the key areas of life that a business can improve
- Score oneself in those areas to understand strengths and weaknesses
- Use the results to inform marketing and sales efforts
- Identify Key Areas of LifeIdentify the key areas of life that a business can improve, such as relationship quality or IT security threats.Pro tipUse the Scorecard Readiness Assessment to check if a business would benefit from scorecard marketingWarningBe clear about the value offered to clients and the specific problems solved
- Create a ConceptCreate a concept for a scorecard that potential clients would want to complete, such as a 'Happy Marriage Scorecard' or 'Cybersecurity Scorecard'Pro tipUse a template to get started and improve the landing page over timeWarningAvoid using a scorecard that is too complex or difficult to understand
- Build a Landing PageBuild a landing page that communicates credibility and gives people a clear pathway to completing the scorecardPro tipUse a beautiful landing page with a clear objective, such as getting people to start a questionnaireWarningAvoid using a landing page that is too cluttered or confusing
- Start the QuizStart the quiz and get people to complete the scorecard, using a point-scoring system and personalized recommendationsPro tipUse a tool like ScoreApp to create and manage the scorecardWarningAvoid using a scorecard that is too long or tedious to complete
The Key Person of Influence used a scorecard to transform their business and achieve unprecedented results
A fitness trainer used a scorecard to help potential clients lose weight and feel great
The framework was developed by Daniel Priestley, who used it to transform his own business and achieve unprecedented results. He has since shared the framework with others, who have also achieved significant improvements in their marketing and sales results.