The Shipping Framework
Get it out the door
The Shipping Framework is about getting your work out the door and into the market, even if it's not perfect. It's about being willing to iterate and improve based on feedback, rather than waiting for everything to be perfect.
- Shipping is essential for success
- Iteration and feedback are key to improvement
- Perfection is the enemy of good enough
- Get it out the doorGet your work out the door and into the market, even if it's not perfect.Pro tipFocus on progress, not perfectionWarningDon't wait for everything to be perfect before shipping
- Iterate and improveIterate and improve based on feedback, rather than waiting for everything to be perfect.Pro tipBe open to feedback and willing to make changesWarningDon't be afraid to pivot or change direction if something isn't working
- Get feedbackGet feedback from others, and use it to iterate and improve.Pro tipAsk for feedback from diverse sourcesWarningDon't be defensive or dismissive of feedback
Seth Godin writes and ships his work quickly, without waiting for everything to be perfect. He iterates and improves based on feedback, and is willing to make changes and pivot if something isn't working.
The Shipit workbook is a tool for helping teams and individuals get their work out the door and into the market. It provides a framework for shipping and iterating, and helps teams and individuals overcome obstacles and get feedback.
The concept of shipping is rooted in the idea that getting your work out the door and into the market is essential for success. By shipping your work, you can get feedback, iterate, and improve, even if it's not perfect.