Akio Morita
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Akio Morita

Sony: Walkman category creation, branding-led globalization

Akio Morita was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.

Wikipedia
#8Competitive Strategy Operators
62/ 100
Authority scoreEstablished
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04
Top 100 Competitive Strategy Operators
Rank #8·Sony: Walkman category creation, branding-led globalization
Appears alongside

Top neighbors of Akio Morita

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A.G. Lafley
P&G: connect-and-develop, brand pruning to 80 core brands
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Adi Godrej
Godrej Group: family-board governance + emerging-market FMCG strategy
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Akio Toyoda
Toyota: hybrid-led powertrain hedge against pure EV
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Alan Lafley reprise / Hein Schumacher
kept primaries only
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Alan Mulally
Ford: One Ford plan, divestitures, BPR meeting cadence
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Albert Bourla
Pfizer: COVID vaccine sprint, Seagen oncology bet
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Amancio Ortega
Inditex/Zara: fast-fashion vertical model
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08
Ana Botín
Santander: digital-bank consolidation, ONE Santander platform
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Last updated
10 May 2026
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