A.G. Lafley
Lists / People

A.G. Lafley

P&G: connect-and-develop, brand pruning to 80 core brands

Alan George "A. G." Lafley is an American businessman who led consumer goods maker Procter & Gamble (P&G) for two separate stints, from 2000 to 2010 and again from 2013 to 2015, during which he served as chairman, president and CEO. In 2015, he stepped down as CEO to become executive chairman of P&G, eventually retiring in June 2016.

Wikipedia
#33Competitive Strategy Operators
56/ 100
Authority scoreEstablished
1lists#33peak1primary1category
04
Top 100 Competitive Strategy Operators
Rank #33·P&G: connect-and-develop, brand pruning to 80 core brands
Frameworks

Attributed to A.G. Lafley

Mental models, principles, and operating frameworks extracted from sources where A.G. is the credited author or speaker.

5frameworks
01
Reverse Engineering Strategy
Work backwards from what would have to be true to find the best strategic choice
Strategy·from Playing to Win_ How Strategy Really Works
02
Strategy as an Iterative Process
Strategy is an endless pursuit of winning, not a destination you reach once
Strategy·from Playing to Win_ How Strategy Really Works
03
The Reverse Engineering Strategy Test
Test strategy by imagining what must be true for it to succeed
Strategy·from Playing to Win: How Strategy Really Works
04
The Strategy Choice Cascade
Five interconnected choices that define a winning strategy for any organization
Strategy·from Playing to Win_ How Strategy Really Works
05
Where to Play / How to Win
The heart of strategy is choosing your playing field and defining how you will win on it
Strategy·from Playing to Win_ How Strategy Really Works
Domains

Framework distribution

5frameworks
Strategy5 frameworks · 0%
Bibliography

Sources by A.G. Lafley

3sources
Book
2013
Playing to Win: How Strategy Really Works
Book·2 frameworks extracted
2013
Playing to Win_ How Strategy Really Works
Book·8 frameworks extracted
—
Playing to Win
Book
Appears alongside

Top neighbors of A.G. Lafley

8people
01
Adi Godrej
Godrej Group: family-board governance + emerging-market FMCG strategy
1shared list
02
Akio Morita
Sony: Walkman category creation, branding-led globalization
1shared list
03
Akio Toyoda
Toyota: hybrid-led powertrain hedge against pure EV
1shared list
04
Alan Lafley reprise / Hein Schumacher
kept primaries only
1shared list
05
Alan Mulally
Ford: One Ford plan, divestitures, BPR meeting cadence
1shared list
06
Albert Bourla
Pfizer: COVID vaccine sprint, Seagen oncology bet
1shared list
07
Amancio Ortega
Inditex/Zara: fast-fashion vertical model
1shared list
08
Ana Botín
Santander: digital-bank consolidation, ONE Santander platform
1shared list
Last updated
10 May 2026
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