Lists / People

Brian Arthur (Lock-in)

Path dependence and lock-in (second arc)

Complexity economist at the Santa Fe Institute who formalized increasing returns and technological lock-in as mechanisms of market dominance.

#26Business Model Innovators
58/ 100
Authority scoreEstablished
1lists#26peak1primary1category
03
Top 100 Business Model Innovators
Rank #26·Path dependence and lock-in (second arc)
Appears alongside

Top neighbors of Brian Arthur (Lock-in)

8people
01
Aaron Skonnard
Pluralsight: skills-based subscription learning model
1shared list
02
Alex Karp
Palantir: forward-deployed-engineer service-to-software model
1shared list
03
Alex Osterwalder
Business Model Canvas, Value Proposition Canvas
1shared list
04
Alexander Osterwalder (BMG)
Business Model Generation arc — distinct from canvas (testing/portfolio)
1shared list
05
Andrei Hagiu
Multi-sided platforms, MSP economics
1shared list
06
Andrew Mason
Groupon: daily-deal collective-buying model
1shared list
07
Andrew McAfee
Second Machine Age, Machine-Platform-Crowd
1shared list
08
Andy Dunn
Bonobos: digitally-native vertical brand (DNVB) thesis
1shared list
Last updated
10 May 2026
Suggest an edit →