Brian Arthur (TechEvolution)
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Brian Arthur (TechEvolution)

Nature of Technology, combinatorial evolution (third arc, BM substrate)

Complexity economist at the Santa Fe Institute whose book The Nature of Technology (2009) models how technologies evolve by combining existing components.

Wikipedia
#59Business Model Innovators
50/ 100
Authority scoreNotable
1lists#59peak1primary1category
03
Top 100 Business Model Innovators
Rank #59·Nature of Technology, combinatorial evolution (third arc, BM substrate)
Appears alongside

Top neighbors of Brian Arthur (TechEvolution)

8people
01
Aaron Skonnard
Pluralsight: skills-based subscription learning model
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02
Alex Karp
Palantir: forward-deployed-engineer service-to-software model
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03
Alex Osterwalder
Business Model Canvas, Value Proposition Canvas
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04
Alexander Osterwalder (BMG)
Business Model Generation arc — distinct from canvas (testing/portfolio)
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05
Andrei Hagiu
Multi-sided platforms, MSP economics
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06
Andrew Mason
Groupon: daily-deal collective-buying model
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07
Andrew McAfee
Second Machine Age, Machine-Platform-Crowd
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08
Andy Dunn
Bonobos: digitally-native vertical brand (DNVB) thesis
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Last updated
10 May 2026
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