Brian Dean

Backlinko, Skyscraper Technique SEO frameworks

Brian Dean founded Backlinko, an SEO training site acquired by Semrush in 2022. He built a large following by publishing data-driven SEO case studies and frameworks. His Skyscraper Technique — find top-ranking content, produce a superior version, then do targeted outreach — became one of the most replicated link-building methodologies in digital marketing.