Chris Anderson
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Chris Anderson

The Long Tail, Free as a model

Former editor-in-chief of Wired magazine and author, now focused on drone technology as CEO of 3D Robotics. He popularised the Long Tail theory — that digital distribution shifts demand from hits toward niche products — and followed it with 'Free', arguing that zero-price models drive modern digital commerce.

@chr1saWikipedia
#13Business Model Innovators
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Top 100 Business Model Innovators
Rank #13·The Long Tail, Free as a model
Bibliography

Sources by Chris Anderson

3sources
Book
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Free: The Future of a Radical Price
Book
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The Long Tail
Book
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The Long Tail: Why the Future of Business is Selling Less of More
Book
Appears alongside

Top neighbors of Chris Anderson

8people
01
Aaron Skonnard
Pluralsight: skills-based subscription learning model
1shared list
02
Alex Karp
Palantir: forward-deployed-engineer service-to-software model
1shared list
03
Alex Osterwalder
Business Model Canvas, Value Proposition Canvas
1shared list
04
Alexander Osterwalder (BMG)
Business Model Generation arc — distinct from canvas (testing/portfolio)
1shared list
05
Andrei Hagiu
Multi-sided platforms, MSP economics
1shared list
06
Andrew Mason
Groupon: daily-deal collective-buying model
1shared list
07
Andrew McAfee
Second Machine Age, Machine-Platform-Crowd
1shared list
08
Andy Dunn
Bonobos: digitally-native vertical brand (DNVB) thesis
1shared list
Last updated
10 May 2026
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